According to my grandfather who is the most frugal buyer on the planet, Samsung is the best buy right now. Better than Sony or anything else. He reads all those consumer report articles and stuff. My only problem with the Samsung in question is that it's 720p instead of 1080. I'm not sure how much more a 1080 would run you, but if it's not outrageously more expensive I'd consider saving up a bit more and springing for the superior TV. If you're all ready spending $500 or so why not cough up another $150 for the better picture?