As a woman, I would say physical attractiveness has not been on the top of my list. I'm not interested in extremely hideous or overweight men, but beyond that, I'm not really picky. I can look and decide right away if it's a definite no-go, or if there's potential. Truth is, when I first met my fiance I didn't find him drop dead gorgeous, but he wasn't UN-attractive either, so he wasn't counted out. I'm attracted to a positive attitude, a sense of humour, and intelligence....you can often pick up a lot about a person just by how they talk and their choice of words. I would say a man catches my attention quickly if he is articulate and seems easy going.
I've always hated that men are about the physical attractiveness.....not because I feel any pressure to look good, just because it always made me feel like a piece of meat. I didn't trust men who hit on me, because I knew they were going simply by what they SAW, and were therefore in the mindset of whether or not I was worth screwing. Awesome!
When I started online dating, I purposely put up a mediochre picture, and then only replied to the men who responded to parts of my write up, so I knew they had actually read it and at least attempted to look like they had taken interest in who I was as a person.