Well obviously some substances are more dangerous than others. You can say that water can kill you just as well as a cyanide pill, but it doesn't mean that both are identical. One will kill instantly, the other may kill you if you have suicidal tendencies to drown yourself. Alcohol causes all kinds of damage to people that majority is not even aware of. There are pregnant women out there who aren't even aware of the kind of damage alcohol may be doing to their baby. They should be informed. This just happens to be one of the most direct methods to do it. It's just a message, if you don't like it, don't read it.