If you read the articles about this matter he does not use these methods for regular training. He doesn't endorse the use of such methods to any one, and that he will only this method at the request of the owner only on extreme cases where the animal will be put down. As usual the media will blow things out of proportion, and get animal activists all riled up before the actual facts are placed forward....the typical lynch mob mentality at play here....plus he actually trains the owners on how to behave, and not the dogs.....but as they say there is more than one way to skin a cat. So I'm not saying his methods are the be all and all....there are many choices one can look at to train their dog. And btw any idiot knows that he has taken more than an hour. They actually show how much time has passed.....usually it's weeks to a few months plus.