Women are not primarily evaluated by looks, and whoever really thinks that needs a reality check.
It may be the *first thing* a person sees, because, looking at a female across Starbucks, a guy can't possibly know anything else *but* how she looks.
But it is absolutely not the only thing women are judged by, nor is it the most important or heavily-valued thing.
I keep wonderful women in my life because they are caring and intelligent, not because they have nice racks. My friends married their wives because their wives are loving and have great personalities. My mom became a successful university professor because she is driven, intelligent, and didn't allow the "media" and "society" to impact her self worth and what she did or didn't do with her life. My sister excels in a work environment even when there are domineering men around because she is sharp, not because she puts on make up and 4-inch heels in the morning.
But hey, if a person wants to blame the media and society for his or her low self-esteem and short comings, go ahead. See how that works out.
The exception to all this, of course, is if a physically gorgeous woman is otherwise a miserable, nasty person. And I've met more than a few of these in my life. Of course the only thing a guy is going to care about is her looks because, aside from her looks, she's, well, miserable.