Nope. That's about what they ought to cost. Although you can get them for like two bucks off the right website. Honestly, people who think the $150 cables are better only think that because they're trying to justify an idiotic purchase. Not to mention, a friend of mine works at Best Buy. As an employee he's allowed to purchase items at cost. He buys brand name $100 cables for the same you paid.
Now if only there were an honest brick and mortar retailer so I could buy HDMI cables when I needed them on the fly.