I fell head over heels for my best guy friend first year of college...and there were no return feelings.
Try to go slower with the emotional side next time.
Excuse me, WTF? I never was the one to come on to him, he was the one coming on to me!
And you let him. That was your answer. You let him, which means you were fine with the arrangement.
As for what to do now, stop cuddling and touching. Maybe even cut all contact, or at least don't be in a room alone together. A real gay guy would not touch a woman like that. I just don't believe he is gay. He might be bi, but not gay. Gay guys think girls are "icky".
I have a long time interest in psychology, specializing in relationship dynamics for 30 years.
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