As if women didn't have more "beauty" standards to fit into than men. *eyeroll*
It's pretty normal that guys don't see how the rate scale can be emotionally frustrating, since they are usually on the giving side rather than the receiving one. Men aren't as pressured as women are to "look good" (i.e. to fit into stringent "beauty" standards). This is NOT to say that they aren't supposed to fit into ANY "beauty" standards, just that the pressure for them to do so is incredibly lower than that on females. So even when they are on the receiving side, they can shrug it off or not care about it much more easily than a (generic) woman can. According to the media and society, man isn't defined by his looks, a woman is. So while it can suck as much as for a woman to be rejected romantically, you don't feel like you are useless to the world because you aren't up to "beauty" standards (most grown woman don't think so either, but just because they've had a lifetime to realize just how stupid that was - and they still have to fight with the media every day to remind themselves of it).