I think looks matter more for the males, then the females.
We grativitate more to an attractive, good looking girl, even if they might be out our league, but we share our personality with them, and hopefully they respect us for what we will offer.
Handsome males tend to be too cocky, and not in a good way like staying positive and not letting comments from others bring them down, showing others that can succeed in whatever they put their mind into.
While others use it to show, just how much better they are then everyone else.