You bring up a very interesting point, elle.
If you are assuming that all initial attraction is "looks driven" and most single women use makeup to gain an advantage ... then it must hold true that relative good looks would remain the same AFTER makeup as would be true without it. To put it another way ... a good looking girl with makeup looks better than an average girl with makeup. So y'all waste millions of dollars a year trying to gain an artificial advantage over each other, but because you all do it, you cancel each other out.
Most men don't do that ... so we maintain the natural balance of good looks without all the wasted expense!
Carl.